This two tiered campaign consisted of a series of yacht & pool parties in Cape Town hosted in conjunction with Cafe Caprice and Ciroc Vodka as well as a Piz Buin Ambassador squad that hit the City’s beaches over peak season.  

Piz Buin provided product  and branded merchandise keeping guests protected throughout the events and beautifully bronzed Piz Buin Ambassadors gave away complimentary products to beach goers.  The Ambassador activations were also run in conjunction with a social media campaign encouraging consumers to upload their photos with Piz Buin online.

Piz Buin gained immense popularity amongst Cape Town’s elite, thousands of consumers sampled their premium range of oils and sun creams and shared hundreds of sizzling user generated social media posts.